The Department of Agriculture (DA) is pushing for an aggressive marketing campaign for high-value agri-fishery products domestically and internationally.

 

DA Undersecretary for Agribusiness and Regional Engagement Bernadette Romulo-Puyat stressed the importance of helping the farmers through marketing initiatives.

 

“Aggressive marketing is one of the pillars for a sound agriculture and fishery industry in the country,” Puyat said.

 

Puyat emphasized that aside from DA’s support for the production aspects it is equally important to support the producers to link them to the market. DA actively engages in strategic marketing platforms such as trade fairs and market matching to link agri-aqua producers to buyers.

 

“Secretary Emmanuel Piñol has personally vowed to lead the promotion and marketing of our agriculture and fishery products in the local and international market,” she said.

 

Currently, DA is looking for potential products to be included in the marketing portfolio of the country in need of marketing support.

 

In her recent visit in Butuan City during the CARAT Expo 2017, Undersecretary Puyat expressed her interest on the Caraga lobster being coined as Caraga’s Best.

 

As part of an aggressive marketing initiative, DA Central Office launched the TienDA Farmers and Fishermen’s outlet last July 28, 2017.

 

“TienDA’s goal is to sell products coming straight from farmers and fisher folks directly to the consumer at an affordable price,” Puyat said.

 

With the farmers themselves, Caraga’s products sold during the launching activity held at BPI Compound, Malate, Manila were pineapple, lemon, and banana (lakatan). 

 

Products from different regions were scheduled to be displayed as TienDA outlet will be a regular endeavor to promote various products around the country.  

Aside from local trade fairs, DA also tapped local producers to participate in the various international agri-related expo.

 

As a regional initiative, DA Caraga supported the yearly conduct of CARAT wherein agricultural products were showcased.

In just six days of products display during the recent CARAT 2017, farmers and agricultural processors accumulated a total cash sale of P700 Thousand. (Aurelius P. Arais/DA Caraga)